PS3 to Get Dynamic In-Game Ads

Posted by:Iria 1449 days ago • Discuss • http://technologyexpert.blogspot.com

Hot on the heels of a study released by Microsoft subsidiary and in-game advertising firm Massive, Inc. which indicated that in-game ads "enhanced the realism of the game," comes the news from Sony that it is opening its gaming platform to in-game ads from outside companies.

in game advertising       ps3       sony       electronic arts